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As you probably know by now, merely being listed in a search index is not enough to bring new visitors to your website. Your website must rank at or near the top of the search results in order to collect all the traffic that search engines can produce. The first major step in positioning your site is choosing descriptive and focused meta-keywords. The importance of excellent keywords cannot be emphasized enough--you can read about keywords in the essay Keyword Importance. Once you have a list of candidates for your final meta-keywords, you can use AddWeb 4’s Page Builder Plus to quickly create a test Doorway Page for your website using the keywords of your choice. Once the doorway page has been built it is time to analyze the page using Page Advisor.
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The most obvious medium of advertisement is television. However, television's effectiveness in attracting customers is questionable. Its effectiveness lies in achieving brand recognition. Yet at this point most businesses are trying to increase traffic to their websites and gain more customers--brand recognition can wait until after the IPO. Television advertising is also the most expensive medium. More than one previously unknown Dot-com spent all of their available resources on a Super Bowl spot. They may or may not have been successful, but nevertheless, they spent millions of dollars for 30 seconds of airtime. Most businesses are more shrewd when it comes to spending their dollars, and they want more than just thirty seconds of exposure.
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In order to take the right steps towards a better position on the search engines, you must first identify exactly what your website is offering. Once you have a good idea of what that is, you need to cut down your idea to just a few words, literally. A search engine doesn't use a full-page public relations newsletter to index sites--it uses words and short phrases. If you are not sure about what words or phrases best describe your site, look at it from the user’s perspective. How would they find your site? What search words or phrases make sense? The importance of these choices cannot be emphasized enough.
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Psend is a leader in free web hosting
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Telos Online Is a leader in
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Psend Daughter is a
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Mister Beans Web Works is a
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Mr. Beans is the hosting partner of
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Dexee, Inc. is a web deign firm
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Man-Card, INC. not much to
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Lone Wolf Trading Post is a
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Beautiful You is a traveling
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